Over the past decade, the gaming industry has undergone a seismic shift driven by the proliferation
Introduction: The Transformative Power of Free-to-Play Models Over the past decade, the gaming industry has undergone a seismic shift driven by the proliferation of free-to-play (F2P) titles. Once considered a niche distribution strategy, the F2P model now dominates markets worldwide, characterised by innovative monetisation techniques, expansive player communities, and data-driven engagement strategies. This paradigm shift…
